Dare2Dream Is Celebrating Africaness And It Just Got Better!

Dare2Dream Is Celebrating Africaness And It Just Got Better

Yes! You heard it here first! The winners of Dare2Dream 2017: Ini, Jojo, and Promise are getting set to storm Zurich as they have been invited by the multinational, modern media group – Ringier to grace the Zurich Energy Fashion Night.

The ninth edition of the Zurich Energy Fashion Night will take place on 5th May 2018 and it is going to be a combination of fashion, entertainment and music that would thrill thousands of fashion fans as it has always done every year before now.

The Dare2Dreamers are also set to launch a campaign to celebrate AFRICANESS. This campaign is aimed at shifting focus from the negative light in which Africa is currently seen, to a more positive one by discussing the other aspects of immigration, and why it is 50 shades of cool to be African. The campaign would also be focusing on what Africa is exporting to the rest of the world in terms of culture, music, dance, fashion, food, life style. This is coming at a very important time when African heritage, black excellence and African youth leadership needs to be celebrated all around the world.

We would be focusing on the positive stories and the pride of the African heritage and culture, which is multifaceted. In the past 10 years, Africa has witnessed a sporadic increase in the production and consumption of creative content with the media being at the centre stage. We have had dance concepts going global eg Shaku Shaku, Shoki etc; Rapid sell out for shows eg: Davido’s 30 Billion Tour selling out; International collaborations eg Wizkid and Drake; Maki Oh a Nigerian stylist who has worked for Solange and Michelle Obama; Ciara dancing to Pana by Tekno on the streets of Lagos; among others.

This campaign is a call to action for the African youths to create videos and tell compelling stories of their heritage and explaining what their export is by using the hash tag #D2DAFRICANESSCHALLENGE

The most compelling and creative entries will be showcased and presented by the Dare2Dreamers in ZURICH. So what are you waiting for? Start creating videos and start uploading, you sure don’t want to miss on this opportunity.

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